Wednesday, April 22, 2026
at 1 PM EST / 10 AM PST

Today’s funeral market has changed. Families are no longer starting with a phone call — they’re starting with Google. They compare options, read reviews, and decide who is worth calling before they ever speak to anyone. If your firm isn’t being chosen first, you’re losing calls before the phone even rings.

In this live 60-minute session, Funeral Futurist Robin Heppell, CFSP will reveal the 2-stage system funeral homes are using to get chosen first and win more calls. You’ll discover how to improve your visibility, create momentum in the first few minutes of contact, and use AI-powered automation to support your team and increase consistency — without adding more staff.

You’ll see how to implement:

• Stage 1: Get Chosen – Google Ads, Local SEO / GEO, and review strategies that position your firm where families are searching.
• Stage 2: Win the Call – A proven approach to the first interaction that creates momentum and guides families to the next step.
• AI-Supported Communication – Website chat, SMS, and email systems that respond instantly and capture every opportunity.
• Automated Follow-Up – Structured sequences that ensure no inquiry goes cold and every family receives consistent communication.
• CRM & Booking Integration – Systems that turn conversations into scheduled appointments and track every opportunity.

Imagine being the funeral home families see first… and the one that guides them forward with clarity and confidence from the very first interaction. This webinar will show you exactly how to build that advantage — and turn more inquiries into calls you win.